Compassion in World Farming International · Godalming, Surrey, UK
Lead Compassion in World Farming’s global legacy marketing programme to inspire supporters to leave lasting gifts for farm animals, people and the planet. This is a senior, strategic role within the Global Fundraising team, shaping a sector-leading legacy strategy with international impact.
About the Role
As our Senior Legacy Marketing Manager (UK and International), you’ll lead the strategic development and delivery of Compassion’s legacy marketing programme across the UK and internationally. This is a vital role within our Global Fundraising team, helping to shape a sector-leading legacy strategy that inspires supporters to leave a lasting gift for farm animals and the planet.
What You Will Do
Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.
What We Are Looking For
Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
Experience of working collaboratively with international teams across multiple countries and time zones.
Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
A demonstrable interest in farm animal welfare issues and Compassion’s mission.
Join us in building a more compassionate future for animals, people, and the planet.