Australians for Affordable Energy · Australia
Own and execute a year-long, multi-channel communications campaign to drive awareness and sign-ups for Solar Sharer — a new program giving Australian households free electricity every day. You’ll build and manage the campaign from strategy to execution, coordinate with partners, and ensure messaging stays focused on affordability and savings for renters and outer-suburban families.
About the Role
Australians for Affordable Energy is a small, independent organisation focused on the cost of energy for ordinary Australian households. You will own the Solar Dividends campaign — a year-long effort to build awareness and support for Solar Sharer, a new program offering free electricity to households across NSW, SE Queensland, and South Australia. This is a well-resourced, high-impact role where you’ll design and run a multi-channel campaign, manage the AFAE website as the campaign hub, and coordinate with specialist delivery partners. You’ll be the central voice for the sector, ensuring messaging is consistent, on message, and focused on the households who stand to gain the most — renters, apartment dwellers, and outer-suburban families. You must be a self-directed, organized, and results-driven communicator with proven experience running multi-channel campaigns and managing external partners. You’ll work remotely, with a flexible 0.5 FTE commitment (potential for full time), and the campaign runs from August 2026 to June 2027. This is a unique opportunity to shape public understanding of a transformative energy program while building measurable impact for households struggling with energy costs.
What You Will Do
Deliver the Solar Sharer communications strategy and keep it current as the campaign runs.
Own the programme end to end: set the priorities, hold the timeline, work with partners and vendors, and make the day-to-day calls.
Design and run a multi-channel campaign across owned, earned and paid media that meets people where they already talk about power bills and cost of living, and turns that attention into sign-ups.
Build the AFAE website into the hub the whole campaign points to: a clear explainer and a direct path to opt in.
Shape the channel mix, brief and steer the specialist partners who deliver each piece, and keep everything on message, on time, and focused on the households who stand to gain the most.
Manage the AFAE brand and voice across everything we publish, keeping it plain, direct, and never a lecture.
Manage the specialist delivery partners and keep their work on brief, on time and on message.
Coordinate with sector partners so AFAE is the steady, trusted voice on Solar Sharer.
Set baselines early and track the numbers that matter: reach into target audiences and, above all, opt-ins.
Build the read on what is working: exposure tracking, click and conversion data, and an evaluation at the end of the campaign that also sets the benchmark for the Victoria and WA rollouts in 2027.
What We Are Looking For
Strong campaign or digital communications experience: you have run multi-channel campaigns and can point to results.
A genuinely plain writer who can reach mainstream audiences, not advocacy insiders.
Comfortable owning a programme solo: self-directed, organised, and good at holding a timeline.
Experience managing external delivery partners or agencies and keeping their work on brief.
Confident with the numbers: conversion tracking, UTMs, paid social and search analytics.
Able to embrace AFAE’s affordability-only messaging and focus on savings and fairness.
If you’re ready to lead a high-impact campaign that changes how Australians understand energy, apply now.