Aberystwyth University · United Kingdom
Join Aberystwyth University’s Global Marketing and Student Recruitment department as a senior CRM strategist to lead and optimize student recruitment campaigns across the entire prospective student journey. You’ll design and implement CRM solutions that drive lead generation, conversion, and enrolment, while ensuring campaigns are targeted, effective, and aligned with university goals.
About the Role
This is a remote working post – you can choose to work fully remote (you can also choose to work from the office or hybrid). Please note that there will be a requirement for the post holder to attend occasional Aberystwyth University events and staff meetings on campus (e.g. Applicant Events, Clearing).
The post-holder will take a senior role within the Global Marketing and Student Recruitment department (GMSR) and be responsible for leading the University's student recruitment CRM strategy, spanning the prospective student journey from enquiry through to enrolment. The post-holder will apply CRM methodologies to build solutions that shape our lead generation, conversion, and recruitment activities.
We are looking for an innovative thinker and excellent problem solver, with great interpersonal skills, and the ability to build strong working relationships with key stakeholders across the department and University. You must have demonstrable knowledge of CRM systems and the implementation of end-to-end CRM journeys/lifecycles.
What You Will Do
Lead the university’s student recruitment CRM strategy from enquiry to enrolment.
Design and implement CRM solutions to optimize lead generation, conversion, and recruitment outcomes.
Ensure marketing campaigns are targeted, effective, and delivered through CRM systems.
Collaborate with cross-functional teams to align marketing efforts with recruitment goals.
Attend occasional on-campus events and staff meetings to support recruitment activities.
What We Are Looking For
Proven expertise in CRM systems and end-to-end CRM journey implementation.
Strong understanding of marketing campaign strategy and execution.
Experience in student recruitment or higher education marketing.
Excellent interpersonal skills and ability to build relationships with stakeholders.
Comfortable working remotely with occasional on-campus attendance.
If you’re ready to make a meaningful impact on student recruitment and thrive in a collaborative, innovative environment, we want to hear from you. Apply today to join our team and shape the future of student recruitment at Aberystwyth University.