Lobster · Amsterdam, Netherlands
As Field Marketing Manager BeNeLux you will own regional marketing for a new territory and build the pipeline that turns awareness into revenue. You will run local campaigns, host Lobster-owned events, represent the company at trade shows, and develop joint activities with regional partners. This is a hands-on, build-it-yourself role for someone who wants to shape a market rather than maintain one.
Ready to make an impact?
You’ll get to take ownership of:
- Plan and execute local marketing campaigns tailored to the BeNeLux market (Netherlands, Belgium, Luxembourg).
- Conceive and run Lobster-owned events that generate qualified pipeline.
- Represent Lobster at regional trade shows and industry events.
- Build and manage co-marketing programs with channel and technology partners.
- Work closely with sales to align campaigns with pipeline targets and follow-up.
- Track and report on campaign performance, adjusting tactics based on results.
- Act as the on-the-ground marketing voice for Benelux within the wider Lobster marketing team.
We’d love to meet someone with:
- At least five years of B2B marketing experience, ideally in software or technology.
- A track record of planning and running campaigns and events that generate pipeline.
- An entrepreneurial mindset.
- High energy and a self-starter attitude, with willingness to travel across Benelux for events and partner meetings.
- Ambition to grow into a leadership role, with the aspiration to build and lead the Benelux marketing team as it grows.
- Fluency in English. Dutch and/or French are a plus given the region.
- Willingness to travel within the BeNeLux, UK, and Nordics regions.