TIDAL · New York, NY, USA, United States
The Creative Director will define Tidal’s creative vision and quality standards across its brand and product ecosystem. Responsibilities include developing brand platforms and campaigns, repositioning the brand, maintaining creative consistency, shaping briefs, directing designers, writers, and production partners, and collaborating with marketing, product, and partnerships leaders. This individual contributor will lead project teams, remain hands-on, and drive initiatives from concept through activation.
Tidal is a small, nimble design team building at the intersection of music, technology, and culture-shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries. We're looking for a Creative Director to help set the vision and quality bar across Tidal's product and brand ecosystem. This is a rare opportunity to be a foundational creative voice on a small team where your work will have outsized impact-shaping not just pixels but the future of how artists build careers. You'll drive complex initiatives from concept to ship, influence cross-functional strategy, and directly elevate the craft of everyone around you.
You Will
Originate brand platforms and campaign-level ideas, and own them from concept through 360 activation
Reposition, reshape the brand and bring a tapped in culture and keep the platform coherent across brand and product surfaces
Hold the idea intact from first cut to final placement
Shape the brief alongside an embedded creative-strategy team
Design and when needed direct designers, writers, and production partners on the work
Work with marketing, product, and partnerships leadership to get campaigns made
You Have
A portfolio of work you led as a creative director: brand platforms, repositionings, campaigns, activations
An art direction background and the visual judgment to lead the idea in any medium
A track record setting creative vision and quality standards for a brand, while staying hands-on with the work
Credibility with cross-functional leadership as a peer
A history of identifying cultural shifts early and incorporating them into creative work
Experience carrying brand thinking across multiple products or business lines
Experience working in agency, in-house, or combined environments