WPP Media · Latin America
About the Role
We are seeking a Senior Media Director to lead media strategy, governance, and operational excellence across Hispanic markets in Latin America. This role will be responsible for driving a regional media vision, ensuring alignment between strategic priorities and local market execution while partnering closely with senior stakeholders across the organization.
What You Will Do
Lead the regional media strategy and governance across Hispanic markets in LATAM.
Partner with senior stakeholders to translate business priorities into comprehensive media strategies.
Oversee coordination between regional guidelines and local market execution.
Ensure a full-funnel media approach across brand, consideration, performance, and conversion objectives.
Guide local teams in the development of tactical media plans aligned with regional strategy.
Establish and optimize operational processes, ways of working, and governance models across markets.
Ensure consistency, quality, and excellence in media delivery across all clusters.
Drive collaboration between cross-functional teams and market stakeholders.