B2B Transportation Tech Rebrand and Visual Identity

Adobe, Inc. · USA

About the Role

We are looking for a senior brand identity designer or brand studio to help us reposition and redesign the visual identity of two connected brands: Rio Service, our company brand, and Merus Tracker, our main software product.

Responsibilities

Brand strategy and positioning

Visual identity design, including logo refinement or redesign, color palette, typography system, graphic language, and icon style

Product UI direction for software interface

Website direction and sales materials

What We Are Looking For

Experience in B2B branding, SaaS branding, enterprise software, logistics, fleet, mobility, transportation, industrial technology, dashboard UI systems, brand strategy, or repositioning older companies into modern markets

Strong portfolio with relevant branding projects, especially examples related to B2B, SaaS, enterprise software, logistics, transportation, industrial technology, or technical brands

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