Black Dog Institute · Sydney > Randwick, Australia
About the company
Black Dog Institute is Australia's leading mental health research institute, driven by a vision of a mentally healthier world. Through world-leading research, translation, education and clinical services, we work to improve mental health outcomes for people in Australia and globally.
What you will do
Develop and lead the Institute's brand, marketing and communications strategy.
Align marketing priorities with organisational goals, research impact and translational outcomes.
Provide strategic counsel to senior leaders on reputation, stakeholder engagement and communications.
Strengthen brand awareness, positioning and audience engagement.
Lead customer experience, audience segmentation and journey mapping initiatives.
Drive measurable growth in acquisition, retention, advocacy, participation and revenue outcomes.
Lead media relations and public profile initiatives.
Elevate the voices of researchers, subject matter experts and organisational leaders.
Oversee issues and crisis communications planning and response.
Lead organisation-wide content strategy and editorial planning.
Oversee development of compelling stories showcasing research, fundraising and community impact.
Manage production of major publications, including the Annual Report.
Lead, mentor and inspire a high-performing marketing and communications team.
Establish performance frameworks, reporting and analytics to inform decision-making.
Manage budgets, resources and external agency partnerships.
Requirements
Extensive senior leadership experience in marketing, communications, brand or corporate affairs.
Demonstrated success developing and delivering integrated marketing and communications strategies at organisational scale.
Experience leading multidisciplinary teams across marketing, communications, media, digital, content and brand functions.
Strong stakeholder engagement skills with the ability to influence executives and senior decision-makers.
Experience using audience insights, analytics and performance data to drive outcomes.
Exceptional written, verbal and presentation skills.
Strong commercial, operational and budget management capability.
Nice to have
Experience in health, mental health, medical research, higher education or purpose-led organisations.
Understanding of trauma-informed, evidence-based and lived experience-informed communication approaches.
Familiarity with government, policy or research environments.
How to Apply
To become a part of the Black Dog Institute team, click 'Apply Now' to follow the link to ELMO to apply and submit your most up to date resume. If you are shortlisted for the role, we will call you and let you know you are successful. Please do not respond to any suspicious emails requesting you to upload your ID or personal details.
Commencement of employment with the Institute is subject to the completion of relevant pre-employment checks, include reference checks, a National Criminal History Check, and other role-specific requirements.
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