Customer.io · United States
Customer.io is seeking a highly technical Marketing Operations Manager to build and own GTM integrations, automate workflows, and improve data quality across marketing and revenue systems. You’ll work with cross-functional teams to design reliable, scalable automation using APIs, webhooks, and lightweight scripts — directly powering customer acquisition, engagement, and retention for 9,000+ companies.
About the Role
Hi, my name is Nick Guardino, Senior Director, Marketing at Customer.io, and I'm looking for a highly technical Marketing Operations Manager who's excited by APIs, webhooks, data flows, automation logic, and the integration work that makes a modern GTM stack actually function. This role is at the heart of how we connect tools, automate processes, and make data accessible across the organization.
What You Will Do
Build and own GTM integrations: Design, implement, and troubleshoot integrations across our marketing and revenue stack using APIs, webhooks, native integrations, automation platforms, and lightweight scripts.
Create reliable automation workflows: Build multi-step workflows in tools like Customer.io, Salesforce Flow, n8n, Zapier, and other GTM systems. Incorporate branching logic, payload transformations, retries, error handling, alerts, and documentation so automations can scale.
Improve data quality and operational workflows: Identify bottlenecks, automate data pipelines, and ensure consistency across systems.
Collaborate cross-functionally: Work with Growth, Marketing, Sales, and Customer Success to align automation with business goals.
Debug and optimize technical systems: Diagnose and resolve issues in integrations and workflows.
Document and communicate: Translate technical systems into clear, actionable insights for non-technical stakeholders.
Apply AI for workflow optimization: Leverage AI tools to enhance automation, reduce manual effort, and improve decision-making.
Support team growth: Mentor junior team members and contribute to best practices in GTM automation.
What We Are Looking For
2+ years of experience in marketing operations or GTM automation.
Proven experience with APIs, webhooks, and automation platforms (Customer.io, Salesforce Flow, n8n, Zapier).
Ability to write lightweight scripts (Python, JavaScript, SQL) for automation and data processing.
Strong problem-solving and debugging skills for technical systems.
Excellent communication skills to explain technical systems to non-technical stakeholders.
Experience with data quality and operational workflow improvement.
AI proficiency for technical work and workflow optimization.
Self-motivated, team-oriented, and growth-focused mindset.
Join us! Check out our careers page (https://customer.io/careers/) for more information about why you should come work with us. We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you're excited by what you read — apply now.