TurFresh
About the Role
TurFresh is looking for a hands-on Growth & Marketing Operations Manager to improve marketing performance across multiple markets.
This role combines strategy, analytics, execution oversight and team coordination. You will connect paid media, SEO, local search, CRM, marketing automation, websites, lead handling, agencies and internal specialists into one accountable system.
You will work closely with John and the President/General Manager, who will provide strategic guidance and feedback. You will be expected to turn that direction into clear plans, disciplined execution and measurable results.
You should be analytical, commercially minded, organized, technically capable and comfortable moving between strategy and execution.
You should naturally ask:
What happened? Why did it happen? Was the work executed correctly? What should we do next?
What You Will Own
Marketing performance by market and channel
Weekly KPI reporting and executive communication
Lead volume, qualified leads, CPL, CAC, conversion and ROI
Paid-media agency performance
SEO, local SEO and Google Business Profile performance
Lead attribution, CRM and marketing automation
Website and landing-page conversion
Marketing priorities, projects and vendor deliverables
Coordination between Marketing, Sales and Operations
Marketing processes, SOPs and quality control
What You Will Do
Performance & Analytics
Track performance across paid search, organic search, local search, email/SMS, referrals and other channels.
Connect marketing activity to:
Lead → Contact → Quote → Sale → Revenue
Investigate changes in lead volume, lead quality, cost, conversion, revenue and market performance. Determine whether problems come from strategy, execution, tracking, lead routing, follow-up, agencies or market conditions.
Translate data into clear recommendations, owners, action steps and success criteria.
Growth Management
Identify opportunities to increase profitable customer acquisition.
Evaluate:
Market and channel performance
Budget allocation
Search and keyword opportunities
Landing pages
Local search
Lead routing
Marketing ROI
Execution Quality
Attribution Accuracy
Team and Vendor Capability
Process Improvement
and the organization’s ability to understand where growth is coming from, whether the work is being executed correctly and where the next marketing dollar should be invested.
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