Mersal · Maadi, Cairo, Egypt
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Media Buyer
Mersal -
Maadi, Cairo
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Media Buyer
Full Time
On-site
Mersal -
Maadi, Cairo posted 7 hours ago Apply For Job
Job Details
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Job Description
1. Paid Media Strategy & Execution
Plan, launch, and optimize performance advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
Continuously monitor campaign performance to adjust targeting, creatives, bidding strategies, and funnel structure based on real-time results.
2. Funnel Design & Optimization
Collaborate with the content and landing page teams to ensure alignment between paid media traffic and conversion points.
Propose and implement A/B testing strategies to boost CTR, lead quality, and donation rates.
3. Growth Marketing Initiatives
Execute and track growth experiments such as retargeting campaigns, influencer activation, referral campaigns, or lead magnet promotions.
Design micro-campaigns focused on donor segmentation, upselling recurring donations, or acquiring volunteers.
4. Budgeting & Reporting
Assist in allocating and forecasting digital ad budgets by campaign objective and platform.
Prepare weekly and monthly reports showcasing spend breakdowns, results, and insights with actionable recommendations.
5. Tool Mastery & Trend Analysis
Utilize digital tools such as Google Analytics, Meta Business Suite, Hotjar, or CRM dashboards for data interpretation and campaign steering.
Stay up to date on digital media trends, platform changes, algorithm updates, and audience behavior shifts to maintain competitive advantage.
6. Collaboration & Integration
Work closely with content creators, graphic designers, and fundraising team members to align messaging and audience priorities.
Coordinate with web developers or technical staff to ensure tracking tools (e.g. Meta Pixel, Google Tag Manager) are functioning properly.
Job Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2–4 years of hands-on experience in Performance Marketing, Digital Advertising, or Growth Marketing.
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About Mersal
Non-Profit Organizations Cairo, Egypt • 501-1000 employees Non profit organization
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