Sui Foundation
Join the Sui Foundation to own social strategy, content, and channel growth across platforms. This is a high-visibility, high-impact role: our social channels are among the most important marketing surfaces for the organization, and this person will directly shape how Sui shows up in the world. An ideal candidate is a strategic thinker and skilled executor who can translate complex narratives into compelling, platform-native content, leverage AI tools to move faster, and use data to guide decisions. This person will collaborate closely with leadership and cross-functional partners across partnerships, product, design, and communications.
About the Role
The Sui Foundation is seeking a Senior Social Media Marketing Manager to own social strategy, content, and channel growth across our platforms. This is a high-visibility, high-impact role: our social channels are among the most important marketing surfaces for the organization, and this person will directly shape how Sui shows up in the world.
What You Will Do
Own social strategy across Sui Foundation's platforms, with a primary focus on X/Twitter.
Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment.
Set KPIs and benchmarks; own growth, engagement, and conversion outcomes.
Identify emerging channel opportunities and make data-backed recommendations on platform investment.
Lead social-native content strategy, translating brand narratives, product moments, and campaigns into content that performs.
Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content.
Develop an editorial point of view balancing always-on content with high-impact campaign moments.
Brief and collaborate with design, motion, and creative partners to bring concepts to life.
Use AI tools to speed up content creation, ideation, research, and publishing.
Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity.
Stay current on the AI tooling landscape and bring forward-thinking recommendations to the team.
Own performance tracking and key results across all organic social channels.
Translate data into clear insights and report to leadership on a regular cadence.
Use learnings to iterate on content strategy, creative approach, and posting cadence.
Serve as the social media lead for cross-functional teams, including partnerships, product, design, events, and communications.
Coordinate with internal and external stakeholders on cohesive narratives and consistent execution.
Communicate strategy, results, and recommendations clearly to senior leadership.
Monitor channels for trends, sentiment, and real-time engagement opportunities.
Engage independently and respond thoughtfully to strengthen community relationships and brand credibility.
What We Are Looking For
8+ years of social media and content marketing experience, with direct ownership of strategy and execution.
Deep fluency in social-native culture and audiences (bonus: Crypto Twitter/X, builder communities, developer ecosystems).
Experience with Web3, crypto or emerging technology sectors.
Demonstrated track record of growing social channels and driving measurable impact.
Strong editorial instincts translating complex technical and narrative topics into platform-native content.
Hands-on experience with video content streaming, production, and direction for social platforms.
Proven ability to leverage AI tools for content creation and workflow optimization.
Strong analytical skills, comfortable using data to guide strategy and report to leadership.
If you’re ready to shape the future of Web3 through social media, join us. This is a unique opportunity to grow with a world-class team while driving global adoption of the first permissionless Layer 1 blockchain designed for Web3 experiences.