Meitheal Pharmaceuticals · Chicago, United States
The Associate Director Marketing - Biosimilars & Women’s Health will contribute to establishing the marketing function at an emerging biopharmaceutical company aiming to bring biosimilars to market. This role will support the development and execution of marketing strategies and commercial initiatives for the company’s growing biosimilar and women’s health portfolio including brand strategy, content creation, product naming and branding support, market research support, launch planning support, congress preparation, and agency management.
The ideal candidate will apply knowledge of the biosimilar industry and promotional standards to contribute to the creation of compliant, compelling content and promotional materials across the biosimilar lifecycle. This will include a combination of agency collaboration and management as well as in-house material creation. Additionally, the role will actively participate in the promotional review process, own responses to questions and comments related to assigned materials and help move content efficiently through approval.
This is not a maintenance role, but a build. This individual will provide input to help shape and scale the biosimilar marketing function including developing processes and ways of working e.g., workflows, material storage, and documentation.
Essential Duties and Responsibilities include the following:
Contribute to the development of value proposition strategies that effectively communicate the benefits, outcomes, and cost-effectiveness of products to payers and other organized customers.
Collaborate closely with the biosimilar/fertility team to align go-to-market strategies with overall Meitheal strategy, ensuring appropriate consistency.
Work in concert with internal stakeholders to ensure alignment of pricing and contracting strategies with overall commercial objectives and biosimilar/fertility strategy.
Monitor competitive pricing and contracting activities, and proactively identify opportunities and threats to inform strategic decisions including pricing and contracting.
Oversee the implementation of contract strategies and contracting platforms, including bid processes, negotiations, and pricing analytics.
Coordinate operational activities such as rebates, chargebacks, and government reporting, ensuring compliance with pharmaceutical regulations.
Work with Biosimilar Operations team to support development of reimbursement programs, physician and patient resources to address barriers to access of Meitheal products including, but not limited to coding and billing guides, patient copay programs etc.
Coordinate with external experts and internal teams as needed to facilitate informed decision making with respect to go-to-market strategies required for successful launch of Meitheal Biosimilar platform.
Execute contract strategies tailored to the unique landscape of biosimilars, ensuring alignment with business goals and regulatory requirements.
Manage operational budgeting and forecasting processes, ensuring financial justification for contract strategies and offerings based on ROI and business needs.
Support the development and execution of marketing strategies and commercial initiatives for the company’s growing biosimilar and women’s health portfolio including brand strategy, content creation, product naming and branding support, market research support, launch planning support, congress preparation, and agency management.
Work Environment:The ability to travel up to 25%, including overnights, as dictated by business need and attend all company sponsored events/meetings/conferences. While performing the duties of this Job, the employee is frequently required to stand; walk; sit and talk or hear. The employee must occasionally lift and/or move up to 20 pounds.
LANGUAGE REQUIREMENT:English (en)