Behance
We are hiring an elite, results-obsessed UGC Video Creative Strategist to own the strategy, scripting, and production of high-performing video ads for a fast-scaling DTC skincare and cosmetics brand.
This is not a traditional social media, content, or general creative role . We are looking for someone who understands how to turn consumer psychology, winning angles, compelling hooks, and direct-response copy into UGC videos that stop the scroll, hold attention, and drive purchases .
You should have a proven understanding of what makes UGC ads work at scale — from identifying winning customer avatars and pain points to developing hooks, writing scripts, directing creators, and continuously iterating based on performance data.
You will be responsible for building and improving a high-volume pipeline of UGC concepts and creatives, working closely with editors, creators, and the performance marketing team to turn winning ideas into scalable ads.
If you can look at a DTC ad and immediately identify why it works, and then write a better version, we want to hear from you.
What You'll Do
UGC Creative Strategy & Concepting
Own the UGC video creative strategy across the brand's paid social channels, with a primary focus on Meta and other performance-driven platforms.
Research competitors, emerging DTC brands, winning ads, consumer trends, and social media content to identify new creative opportunities.
Identify high-potential customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers .
Develop fresh creative angles and concepts based on customer psychology, product positioning, market trends, and performance data.
Continuously build a pipeline of new UGC concepts designed for testing and scaling.
UGC Scripting & Direct-Response Copy
Write high-converting UGC video scripts from concept through final execution.
Develop scroll-stopping hooks that capture attention within the first few seconds.
Create strong opening patterns, storylines, transitions, CTAs, and retention mechanisms designed specifically for short-form video.
Write scripts for different UGC formats, including:
Talking-head / "yapper" videos
Customer testimonials
Problem/solution videos
Product demonstrations
Before & after concepts
Founder-style videos
Expert/authority-style UGC
Testimonial-driven ads
Objection-handling creatives
Storytelling videos
Continuously iterate and optimize scripts based on performance data.
UGC Video Production & Direction
Direct and collaborate with video production teams to ensure creative vision is executed.
Provide feedback and direction on video content, ensuring alignment with brand voice and performance goals.
Manage timelines and deliverables to ensure timely production of high-quality video content.
Performance Analysis & Optimization
Analyze performance metrics of UGC video campaigns to identify trends and opportunities for improvement.
Use data to inform creative decisions and optimize video content for better performance.
Collaborate with marketing and analytics teams to implement data-driven strategies.
Team Collaboration & Leadership
Work closely with marketing, sales, and product teams to align creative strategy with business goals.
Lead and mentor junior team members to ensure consistent quality and performance.
Actively contribute to team discussions and provide creative direction.
Non-Negotiables
You must have real DTC/e-commerce performance creative experience.
You must have strong UGC video scripting experience.
You must be able to show real UGC video ads you've worked on.
You must understand direct-response advertising and creative performance metrics.
You must have experience creating ads designed to acquire customers, not simply generate engagement.
You must be able to demonstrate measurable results or clearly explain the performance impact of your work.
Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
You don't wait for instructions; you identify opportunities, bring new concepts to the table, and push creative forward.
You are highly analytical but equally creative: you know how to use data to make better creative decisions.
You are comfortable operating in a fast-paced environment where creative volume, testing speed, and iteration matter.
You are growth-oriented and here to win, not simply to perform a standard employee function.
Benefits
Highly competitive compensation package.
Uncapped performance bonus tied to a percentage of ad spend when targets are met.
Flexible working hours to accommodate your schedule and maximize productivity.
Fully remote setup , allowing you to work from anywhere in the world.
Opportunity to work directly on high-growth DTC brands with significant creative testing and scaling opportunities .
All candidates must demonstrate a strong understanding of Western culture, U.S. consumer behavior, and communication.