Power Digital · USA
About the Role
As a Paid Advertising Strategist at Power Digital, you will be responsible for owning the execution, performance, and growth of campaigns within your book of business. You will work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
Responsibilities
Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and/or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations